Re-design the packaging of ICY Lemonade
as well as its position in the market
< BACK TO WORK
A former sports drink, ICY Lemonade is repositioned as a healthy thirst quencher. The new packaging is a part of a multichannel campaign to change the brand's status in the marketplace.
To present ICY as a natural and healthy beverage, I decide to keep the liquid splashes close to its true colour but still looking fresh by creating intertwined and explosive blue and yellowish splash.
WHAT I'VE MADE
. PACKAGING . POINT OF SALE .
The original bottles had blue, silver, purple, and green label. These are changed to a colour as close to the drink as possible to convey the message of naturalness.