ICY Lemonade

 By Vinamilk

Re-design the packaging of ICY Lemonade
as well as its position in the market

<  BACK TO WORK

A former sports drink, ICY Lemonade is repositioned as a healthy thirst quencher. The new packaging is a part of a multichannel campaign to change the brand's status in the marketplace.

 

To present ICY as a natural and healthy beverage, I decide to keep the liquid splashes close to its true colour but still looking fresh by creating intertwined and explosive blue and yellowish splash.

WHAT I'VE MADE

. PACKAGING . POINT OF SALE .

 The original bottles had blue, silver, purple, and green label. These are changed  to a colour as close to the drink as possible to convey the message of naturalness.

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MELBOURNE . AUSTRALIA

thao.bui.90@gmail.com